InComm

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Bluebird Migration: Is this the next or final chapter in Bluebird manufactured spend?

Last week InComm and Amex announced that InComm would acquire American Express’ Serve technology platform (which also includes Bluebird and REDbird) and would become the exclusive distributor of all Amex prepaid cards in the US. Bloomberg describes this as the end of Amex’s $300 Million prepaid tech experiment (Amex originally bought Serve technology for $300 Million). I think it’s smart of Amex to give up their prepaid products.  Amex’s brand has long been about great…

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