The game goes on, Stardust and all

Last week, United stunned mile collectors with news of massive inflation in their award chart.  This affects United awards booked on or after February 1, 2014.  Most economy and domestic awards were left alone, but most international business and first class award prices increased.  Hardest hit were international awards on United partners.  For example, today one can book a round trip Saver award between the US and Asia in first class for between 135,000 and 160,000 miles (depending on your destination).  Beginning in February, the same award will cost between 220,000 and 280,000 miles (if the award includes any partner segments in first class). 

Needless to say, we were not happy campers:

Why it hurts

United’s MileagePlus program has been the favorite go-to program for many mile collectors for a number of reasons:

  • Miles are easy to get.  Thanks largely to Chase’s Ultimate Rewards program (which lets you transfer points to United 1 to 1), it is easy to collect United miles quickly through credit card signup offers, credit card category bonuses, and online shopping (via the Ultimate Rewards Mall).
  • Star Alliance awards.  United is part of the Star Alliance, which is the largest and arguably best of the airline alliances.  The alliance gives United MileagePlus members excellent award availability and access to some of the best airlines in the world.
  • Flexible routing rules.  On international round-trip awards (or round-trips including Hawaii), United allows a stop-over and up to two open jaws.  This makes it possible to extend your trip to multiple destinations without increasing the cost of your award.
  • One-way awards.   United allows one-way awards at half the price of round trips.  This makes it possible to do things like book a trip one-way with United and the other way with another currency (cash, ThankYou points, AA miles, etc.).
  • Decent online search engine.  United’s website does a reasonably good job of showing award availability not just for United flights, but for partner flights in general.  This makes booking awards much easier than with airlines that show just their own flights or their own plus just a few partners.
  • No fuel surcharges.  Unlike many other airlines, United doesn’t charge fuel surcharges for award tickets.  This can mean a huge savings.  In fact, with some airlines and on some routes (hello British Airways), fuel surcharges on an award can cost as much as a paid discount fare! 

All of the above factors that have made United miles so valuable are still in place.  However, certain types of awards will now cost significantly more than before.

Who it hurts

What is your motivation for collecting miles?  Some simply enjoy the game – the more miles you have, the bigger your score.  Many (most?) collect miles to save money on travel.  And, some are primarily motivated by the desire for luxury travel.  United’s devaluation doesn’t hurt people in the first two camps, but it is a blow to those hoping to use their United miles for best-in-class international luxury travel.  Beginning in February, some first class awards will be almost 90% more expensive than they are today.

The game goes on

As I said above, if your goal is to use miles for cheap travel, then nothing has really changed.  Most economy awards using United miles will be priced the same as they were before.  In fact, one could argue that your United miles are now safer from devaluation because United is unlikely to inflate award prices again anytime soon.

For those seeking the best in luxury travel, the game continues there as well.  There are alternatives to United, of course, such as US Airways (for now) and Avianca miles for Star Alliance flights; British Airways and American Airlines miles for One World flights; Alaska Airlines miles for flights on several partners; and more. 

However, even if all alternatives to United somehow disappeared, this devaluation would still not be the end of the world for mile collectors.  Yes, some award prices will be much higher than before and much higher than competing programs, but when looked at objectively, they’re not completely unreasonable.  For example, round trip partner awards between the US and South Asia will increase from 140,000 miles to 260,000 miles.  That’s almost double.  However, if you look at it purely as a function of the value per mile, it’s not as terrible as it appears.  I priced out first class flights from Detroit to Bangkok across a variety of dates and found a range from $13,000 to $16,000.  Even at the “cheap” $13,000 price, a 260,000 mile award gives you 5 cents per mile value.  So, while 260,000 miles sounds like an outrageous price to pay to those of us used to smaller numbers, it’s still far better than paying in cash.  Also, consider how much a ticket like this would cost with a fixed value rewards program that offers 1 cent per point value.  Such a program would require at least 1.3 million points for this same flight!  Sure, those programs advertise that you can fly any airline at any time with no blackout dates, but surely not many people have enough of those types of points to fly international first class!

My point of view

Personally, the desire for luxury travel is a big motivator.  I love that with good international business and first class flights, the journey itself becomes a significant and positive part of the adventure rather than just a means to an end.  And so, yes, this turn of events hurts.  Like many others, I’ll try to take advantage of some luxury awards now while they’re still obtainable under the current award chart.  It just makes sense to try to get as much value from your miles as possible.  That said, I don’t believe for a second that this game is anywhere near over.  Instead, the game is changing.  It’s always changing.  And, frankly, that’s what keeps things interesting.

About Greg The Frequent Miler

Greg is the owner, founder, and primary author of the Frequent Miler. He earns millions of points and miles each year, mostly without flying, and dedicates this blog to teaching others how to do the same.

More articles by Greg The Frequent Miler »

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31 Comments on "The game goes on, Stardust and all"

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ffi
Guest

Another view is that miles cost 2 c each.
United raised F class on LH to 280k miles = 5600$ minimum for Asia
You lose about 60k miles on that and pay taxes on awards ~200$.
So realistically, F class now costs 7000$ to Asia.
It used to cost 4500$ (and will until Feb 1)-
If they now gain access to LH space earlier, it maybe worth it – as LH costs 270k to Asia now in Miles and More and adds fuel fees on top of that.

I was always into the game as Business Class was only a few hundred over economy with miles cost factored in toe equation.
At the gate, facing the pain of 24 hrs in coach, I would happily be ready to pay a fee hundred more. There were no options for that. So getting miles in advance for 1.5 cpm via US seemed the best way to make the Journey tolerable.

TIB in 2009 and US Grand Slam converted us to F class travel as an option.
I guess we will go back to good old Business class
(if we can get it – remember that awards are capacity controlled).

Frequent Miler, you can still collect MM miles a month (I think realistically you can do 500k a month at most for a long time) but the ability to use them will come down as well over time.

There was and is a discrepancy in the awards vs upgrades equation.
To upgrade each segment to Asia was 30-35k each (& copays were then added) while just going all the way in the same fare bucket was 120k at most. It never made sense to upgrade, so getting saver awards was way better. Why pay for a high fare ticket 1800$ and then pay 140k miles + co pays instead of 1800$ for a 120k award from US or UA? That discrepancy that we knew about is being closed.

BA has closed the loophole a different way, by increasing YQ and adding it to awards.
If you see the bloggers tout Chase BA cards, they advertise that it is like paying for economy and getting a triple upgrade to F
I guess they have to make a living too, so they are not going to tell you the good days are over.

Charlie
Guest

Good points, Greg. While it is a massive disappointment, the game does continue. As it stands now, the decision over choosing premium vs coach just became that much easier after February 1! In addition, we will still be able to get from point A to point B at very little cost. To be honest, while not happy with this new structure, I personally prefer this to a massive hike in surcharges and fees.

Kate
Guest

Great job on your blog. Many thanks to all the assistance you offer.

However, regarding stardust. Please, please don’t continue to promote this!!!Stardust is a very, positive magical concept–just the opposite of what you are trying to suggest. I just took the time to look it up on line. One definition –“a magical or charismatic quality or feeling”. Another definition – “dreamlike, romantic or uncritical sense of well-being”. I REALLY don’t think that is what you are trying to convey! I’m not promoting anything in particular, but for example, something like MilageMinus conveys more of the point in my opinion. thank you!

Sil
Guest

I do not have flexibility in flying anytime as I am not retired or have a job that allows me to be on holidays when I want to . My vacations are only during peak times such as Xmas and July. I rarely score on a first class international flight. Not happy about the increase but I can live with Biz class travel on United or Partners for the increased miles.

atxtravel
Guest

A better question is, what do people do when the miles run out? You can only juice Chase cards for so long before all the bonuses are spent on unnecessary premium cabin space and you’re back to square one, paying for coach. This is something that would have happened fairly quickly even at old award prices to anyone who’s not a frequent business traveler.
..
I think a few of the blogs created this illusion of perpetual premium flying around (lucky being the worst offender) that is simply not realistic for most. The blogs just want CC signup clicks or to sell their award service.
..
This change will force people to think really hard whether they want to be doing two trips and see more destinations, or one trip where they get pampered for 10 hours and eat slightly less mediocre airplane food.

Steve
Guest

It’s sure been tough to come up with something positive in regards to this devaluation. The only thing I can think of is the fact that they didn’t go to the revenue based redemption model. I think that would’ve hurt far worse and with these announced changes we’re likely at least a few years away from that model with United. Still not happy but I think I can adapt as many of us will. Business class to Europe even on UA J class is still a decent value at 115,000 miles, in my opinion. Though not as glamorous, at least I will be rested when I get there and that is the point, for me 🙂

Justin
Guest

Quick question from someone kind of new to all this: If I consolidate UR points from multiple chase accounts do those points ever expire? And once I transfer points from UR to say United or Southwest how long are those points good in those accounts before they expire? I assume it is roughly 2 years as it counts as activity, but I want to not get penalized for planning ahead.

Brandon
Guest

You said that the prices for economy awards haven’t changed much, but the huge letdown in that category is US to South Asia awards going from 32.5 to 40, which is one of my favorite regions of the world. I hope Dividend Miles and AAdvantage don’t change the redemption level for that region anytime soon.

rick b
Guest

The real tragedy is no one has bothered to do a Hitler bunker speech spoof on this devaluation!

Bikeguy
Guest

Miles for F aren’t worth 5 cents per mile. They are worth what you’d pay for the ticket divided by the total amount of miles. Otherwise, there would be no award availability as all the tickets would be sold for $13K.

atxtravel
Guest

@FM — it’s true about MS, but that’s work and takes time and effort. People value those points more than an easy one-time bonus, and few can do as much MS with UR points now that OD is out of the picture. United mile chart always had a pretty high premium for higher cabins (compared to USAir) so it was never an easy decision.
..
I personally still value UA miles a lot since international coach can be expensive and I want to travel for the destination. The flexible routing rules make it all worth to me even now, over say USAir / Delta, and even AA miles. If the schedule falls into place perfectly and I can take advantage of the AA distance award, I’d do that instead for premium.

DBest
Guest

The bigger question is what happens to the UR program. I’m happy to use my stash of UA miles for domestic travel, since there’s plenty of saver availability there, unlike Skymiles. But WTF do I do with my UR points now? They are a Hyatt devaluation away from being MR points.

Green Espirit
Guest

Same thoughts. We feel that it is a sad news before we know how good it was in the past.

For new United mile collectors, they may still think it is an amazing program.

For us looking back 20 years from now, we may think the new United award chart is awesome, because this depreciation will just continue. 🙂

Cheers!

Jorge
Guest

I was about to transfer to UA but kept thinking about it and am so glad I didn’t. Am so glad I am diversified and have miles with AA, AV, UA, BA and US with an average 150k in each ( AV and UA ~80k). In addition over 150k UR points. I have never heard of a Chase devaluation but that does not mean it wont happen. What should people with banked UR points do?

What do you recommend (Most of points thru appl. and MS that is alive and kicking !)

smitty06
Guest

I have to second the thought that Stardust sounds positive. If it helps you cope with devaluation though, I wont fault you for using it 🙂

saaru
Guest

“However, if you look at it purely as a function of the value per mile, it’s not as terrible as it appears”.

The devaluation is terrible and to say otherwise is plain wrong. Assuming you earned 1.1 miles per dollar spent(not counting signup bonuses)it would required close to 237 thousand of spend(Detroit to Bangkok e.g. you cited). If that amount of spending was done on Barclays Arrival card for example one would receive 5200 of cash travel benefits. Are you really recommending that one forgoes 5200 in cash travel to earn those united miles? Besides the 5200 in cash travel benefits one can use it to gain status on the airlines and additional miles while the miles redemption would not get you anything. I really admire all the great posts you have especially on manufactured spend and your math skills but this post leaves me scratching my head.

wise2u
Guest

I agree stardust sounds too glamorous. It should be milageminus points ….. NEW motto: we are united (except for our partners, who cost more points because they offer better, first class, service than us)
Who can argue with that?

saaru
Guest

FrequentMiler – My point is exactly the opposite that its not good value. Unless, I am on business trip and my company was paying for it, I would not forgo 5K+ in cash equivalent to get that flight. In the past the lost cash opportunity was around 2-2.5K which I (and many others) would not mind for a 10-15K flight but now the value proposition is just not there. Additionally, the points flight are not the same as cash flights since you dont get points, etc. Honestly, would you give up 5K in cash (or cash equivalent travel points) to accumulate united points to make the 12-13K valued flight?

justSaying
Guest

@FM u r being way too kind to the knuckleheads who thought up these changes…….

I do wonder if the stress turmoil at Chase is also driving these changes…………UR is being decapitated in front of our eyes and every time you see another fine from the the US Government remember that the frequent flyer program is going to pay uncle sugar for the sin……….

So if you want to fly Lufthansa there really is no choice but to head to Barclay’s……

And if you want to fly Singapore then you head out the door to AMEX………….

How many times do you have to have her tell you NO to the Prom before you ask another?

It’s just not rocket science…………..

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[…] The game goes on, Stardust and all […]

FliesALot
Guest

Could this be more fallout from blogs like this one? Hmmm.