In the past several years, the Saturday after Thanksgiving was like Christmas to those with a handful of American Express cards. Each year, on that day (dubbed “Small Business Saturday”), Amex would offer statement credits for purchases made at small businesses. By splitting transactions it has been possible to buy things for free.
This year, though, it looks as though the party is over. In the Frequently Asked Questions (FAQ) for Small Business Saturday, Amex displays the following:
Is there an American Express Statement Credit Offer for Card Members for Small Business Saturday this year?
As in years past, American Express will continue to drive awareness of Small Business Saturday and encourage consumers to shop small through local and national advertising.
This year we are not offering a statement credit offer for Card Members on Small Business Saturday, but are instead increasing the support and resources we provide to help small business owners market the day within their communities and truly make it their own. Learn about the materials we make available at ShopSmall.com/GetReady:
- Customizable marketing materials
- Free online ads
- Shop Small merchandise kits (while supplies last)
- Educational event guides
We are also significantly expanding our grassroots advocacy efforts, such as the Neighborhood Champion program, to facilitate more community events and activities to engage local communities to shop small on Small Business Saturday.
The important part, is this: “This year we are not offering a statement credit offer for Card Members on Small Business Saturday.”
Hat Tip: Yeshu via Twitter