Amex Serve Credit Card Loads to End in April

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amex serve credit card loads

Note: On January 8, 2016 American Express sent out a notice to a large number of Bluebird & Serve cardholders informing them that loading capabilities on their accounts had been terminated. For more information, see: Amex kills Bluebird and Serve for manufactured spend

American Express has announced via the help section on their website that they will no longer accept Visa, Mastercard or Discover cards to load the Serve card after April 15, 2015.

They will still allow American Express cards to be used, however American Express cards do not earn points for those types of loads.

According to the site:

Note: Starting April 16, 2015 you will only be able to use an American Express® Card if you want to load your account with a credit card. Discover, MasterCard and Visa credit cards will no longer be supported after April 16.

With the removal of third party credit card loads, Serve loses one of its advantages over both Bluebird and REDbird.

Update: According to some readers, third party American Express cards such as the Fidelity Amex do earn rewards on credit card loads. Based on the language from the American Express website, these cards should continue to work.

HT: Miles to Memories

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