Amex Serve to be reloadable at Walmart, fee free


Note: On January 8, 2016 American Express sent out a notice to a large number of Bluebird & Serve cardholders informing them that loading capabilities on their accounts had been terminated. For more information, see: Amex kills Bluebird and Serve for manufactured spend

American Express has announced that, in addition to CVS and 7-11, fee free Amex Serve cash reloads will now be available at Walmart.  This is great news since Walmart allows reloads to be paid for with debit cards (in my experience, neither CVS nor 7-11 allow debit or credit cards anymore for cash reloads).  You can read the American Express press release here.

For more information about Serve and how it compares to Bluebird (a very similar product), please see: Bluebird vs. Serve once again.

Hat Tip: Travel With Grant

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Frequent MilermeMarioKenGrant Thomas Recent comment authors

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Now all we need is for Amex to allow us to have a Bluebird AND a Serve card. Of course, I’d take CC loading in a heartbeat 😉

Grant Thomas

I have even better news. You can load $500 One Vanilla Gift Cards to your Serve Card at Walmart. I did 2 reloads this morning. #gamechanger

Frequent Miler

Thanks Grant. I took it for granted (no pun intended) that that would work, but its good to get confirmation


You’ve been able to do this with BB forever, how is this a game changer? Can you run it as a credit card without entering a PIN?


I may just convert BB to serve just for this since the demise of VR.


The difference now seems to be that you can set up a Serve account to load $1k/mo with a credit card online (5 x $200/day). You can load $5k/month with GCs as debit cards at WM with either Serve or BB (5 x $1k/day) and you can load $1k/month with a bank-linked debit card with either Serve or BB (10 x $100/day). If you frequently change the credit card you want to use (as many of us do), that will create some issues with Amex, which runs both cards. To me, it’s a slight change, not a “game-changer.”

Frequent Miler

I agree, I don’t see this as a game changer, but it does take away the last major advantage of Bluebird over Serve