I hate writing reviews. Here’s what happens to me, over and over as a blogger: When I travel, I take lots of pictures with the intent of writing reviews. But then I return home and I lose interest. I’ve been there or done that. Whatever there or that is, is no longer interesting to me. So, I go on to write other things, and most of my reviews forever remain unwritten.
On the other hand, reviews can be helpful for those who haven’t yet gone there or done that. Personally, when I’m considering going to a hotel, for example, I like reading opinions about it from authors I trust. But I don’t enjoy reading reviews. I find them to be dreadfully boring most of the time. So I tend to scan reviews for a “bottom line” summary. I usually just want to know whether or not the author liked the place. And sometimes I’ll scan the photos too.
Given that I hate writing reviews and I also hate reading them (other than the bottom line summary), I realized that there’s a simple solution. I’ll write mini-reviews where the text is basically what you might find in a “bottom line” section of a complete review. And I’ll post a bunch of photos. Boom. Done. This way, I can easily crank out reviews before I get overly bored, and readers will quickly get to the answers they want about whether or not I liked the place, thing, or activity. Then, if readers are intrigued enough to look at pictures, they can simply scroll down.
I started this new process by writing up three separate Bottom Line Reviews for hotels that I stayed at recently in Florida and Colombia. As we publish more Bottom Line Reviews they’ll automatically appear below. Please click through and enjoy…