Great targeted offers on Business Platinum cards


American Express is out with a couple of terrific targeted offers on the Amex Business Platinum cards — both for existing cardholders and new applicants.

Offer #1: Existing Cardholders

Over the past several days, many existing cardholders have reported receiving a great spending offer via email: Spend $5,000, get 40,000 bonus Membership Rewards points; spend $5,000 more and get an additional 10,000 Membership Rewards points. Reader Joshua shared the following email (neither my wife nor I received this offer):

As it says, there is no registration required — this offer has been automatically added for eligible cardmembers. As noted above, this offer is targeted. I wish I had been targeted!  This is a great offer for bonus on everyday spend. If you only do the initial $5K in spending, that’s an additional 8X on everyday spend. That’s fantastic. Personally, I’d happily take the additional 2X on the next $5K as well. The subject line of the email forwarded to us was: [Name], earn 50,000 extra points with your Business Platinum Card.

Offer #2: Targeted mailers for 150K signup bonus on Business Platinum

Doctor of Credit reports today that people have been receiving targeted mail offers for a 150,000 point signup bonus on the American Express Business Platinum card. The offer is structured as follows:

  • 100,000 points after $5,000 in purchases in the first 3 months
  • Additional 50,000 points after you spend an additional $10,000 within that same time period
  • $450 annual fee is not waived the first year

This offer requires hefty spend, but the signup bonus is very valuable. Our Reasonable Redemption Value of 1.82 cents per point pegs the value of the bonus at $2,730. However, you can easily get well beyond 2 cents per point in value towards premium cabin travel with transfer partners. For example, you could transfer to Singapore Airlines and theoretically fly round trip in Suites Class from New York to Frankfurt for 135,000 Membership Rewards points (assuming you find availability). That’s a round trip ticket that regularly costs more than $7,500. And that’s just one example — there are surely better.

Again, this is a targeted mail offer, keep your eye on your snail mail. I’m not sure whether or not this offer includes once-in-a-lifetime language.

Bottom Line

While these offers won’t apply to everyone, it’s well worth keeping your eye out for either as they are both excellent offers.

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