Inside Randy Petersen’s huge Altitude Reserve interview

US Bank Altitude Reserve Big Version with Randy.jpg
Pictured above: Randy Petersen holding the US Bank Altitude Reserve card. As you can see, the card is huge. Or, Randy is very small. Or someone doctored the photo…

On Wednesday, Randy Petersen (founder of Boarding Area, Inside Flyer, Flyertalk, and more) had an opportunity to interview John Steward, president of Retail Payment Solutions at US Bank, about the new US Bank Altitude Reserve card. The interview was published at Inside Flyer, here: [60 Seconds] US Bank Altitude Reserve Card.

In preparation for the interview, Randy asked me if I had any questions about the new card. You bet I did! I sent Randy a list of questions (and, later, follow-up questions) and he returned the favor by sharing the interview with me, and he sent along card art and scanned documents. The latter included a marketing brochure and the US Bank Altitude Reserve Visa Infinite Card Agreement.

Checkout the Inside Flyer post for the full interview, or read on for the bits that I found most interesting…

Randy: Frequent Miler called your card the “Sapphire Reserve Killer”. Is that the intent of this card, to go head to head against the Sapphire Reserve?

John: I wouldn’t go as far to say that it’s the Sapphire Reserve Killer, but I will say that we are unapologetically entering the luxury card space… [response truncated]

Randy: Is there something that the disparate new benefits have in common, a theme around which you’re building the card’s offerings?

John: The product is centered on motion and mobility… [edited for brevity] … This is the first card to feature 3x on mobile wallet spend using Apple Pay, Samsung Pay, Android Pay or Microsoft Wallet. This benefit enables the Cardmember to de facto choose the spend categories where they earn triple points on the things they like to buy – not just the categories a card presets for them….

Randy: 3X for mobile wallet purchases is a completely new and unique credit card perk. As more and more merchants accept mobile payments, how do you think you will be able to sustain such a generous perk?

John: You are right. This is a very valuable feature and the real beauty of it is that it puts the cardmember in control of their accelerated point earning. We believe that 3x points on mobile wallet purchases will be a powerful driver of loyalty and engagement and therefore worth the investment. We’re eager to see how engaged they become in the innovative benefit.

Randy: Do you have any plans to offer point transfers to loyalty programs in the future the way Chase, Amex, and Citi do?

John: We’re confident that cardmembers will find Altitude points to be more valuable than other loyalty program currencies, but we haven’t ruled out point transfers in the future.

Editor’s note: In a follow-up phone conversation, Randy asked whether adding point transfers is an active topic for them or whether they’ll wait to see how the card does on its own first.  John responded with something like this (not verbatim):

John: We’re confident in the value we have. We see point transfers as a nice to have topper – it is something we’ll look at as we go, but as you know most of those are built off of co-brand relationships. We have limited options in that regards. We have valuable partners, but niche.

Follow-up phone questions

The following questions and answers are paraphrased and should not be taken to be exact quotes…

Randy: How long did this percolate? [i.e. when did they first consider creating this card?]

John: We started discussing this in July or August of 2016

Randy: What was the worst card name you considered before choosing Altitude Reserve?

John: Probably “Specter”

Editor’s note: That name would have given a whole different connotation to “Sapphire Reserve Killer”!

Randy: Is car rental coverage primary or secondary?

John: Primary

Related Readings

If you’re interested in reading more about the Altitude Reserve, please see:

US Bank Altitude Reserve with Randy
The real photo of Randy and the Altitude Reserve
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Greg The Frequent MilerMikeEdSozeWhat's "on" your wallet? Filling it with the cards you want and the rewards you need. - Frequent Miler Recent comment authors

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50,000 bonus ($500 cash back) minus the large annual fee is what makes this card less interesting to those who have plenty of travel related points and only interested in cb opportunities. Although the 3x on mobile purchases for those who don’t have many 5% earning opportunities. Let’s see what the travel credit actually credits and if that could lead to ways to redeem/resell certain travel related items for cash. Again, not downing the card overall, but for those in my shoes we’re waiting to see if it will be worth our ‘spending’ time.


Seems like he is saying it will not be 3x on all mobile spend but only on mobile and a category you choose. Possibly you can change it quarterly or some other frequency – would like to get more info on that.


I think this is a very compelling card, basically a $75 net annual fee. If you “only” did cash back, you would still come out $425 in year one.

If you travel with a family like I do, I can definitely see the travel benefits, $750 goes a long way towards flying 4 people anywhere (I wrote out hacking to Puerto Rico on my blog). This is definitely on the longer list of cards we wish to apply for, but as newbies, we are working our way down the list.

Thanks US Bank, always good to have more competition and more options.


Are you eligible to apply for this card if you are a Fidelity Visa card holder?

Big D Lich
Big D Lich

Regardless of what people say competition I’d good ad our will naturally raise the average offer… I welcome all new entries to this space


[…] Inside Randy Petersen’s huge Altitude Reserve interview […]


Randy Peterson looks like an extra from Poltergeist.


Are the writers of this blog planning on applying for this card, if I may ask? If not, what are your reasons? I have to get other cards first and then may consider this one if there are good reports on the cash back opportunities presented by the travel credit (round about way).