Update: Reader Isavethings reports also seeing this offer on a Bonvoy Brilliant card, so this is not unique to the Hilton co-brand.
News recently broke that Amex bought something like a billion dollars worth of Hilton points presumably to help keep Hilton afloat during the pandemic and presumably at a steep discount. Greg and I have hypothesized about Amex’s plans for these points during Frequent Miler on the Air and he has maintained that rather than adding points to welcome offers he thinks we are more likely to see Amex add bonus categories or spending offers of some sort. It seems he was on the right track: this morning Stephen Pepper found an Amex Offer on a Hilton credit card good for +2 points per dollar at Tiffany & Co (up to 10K extra points). That’s not special: the same offer has been available for an extra 2 Membership Rewards points per dollar on other cards (and Membership Rewards points are much more valuable). Still, this is the first time we recall seeing an Amex Offer awarding additional Hilton points per dollar and could be a sign of things to come.
- There is a new targeted Amex Offer available on some Hilton cards awarding an additional 2 Hilton points per dollar in-store and online at Tiffany & Co.
- Valid at locations in the US and on the US website and on phone orders
- Excludes authorized retailers, collaborators, and Tiffany archived research fees.
- Puerto Rico, St. Thomas, Guam, and US Territories excluded
- Expires 7/20/20
Again, this isn’t a particularly exciting offer. Even if you’re in the market to buy something at Tiffany, you’d be better off opening a new credit card and earning the welcome offer (let’s be real: one purchase at Tiffany will trigger a welcome offer in most cases and that could be worth hundreds back) or alternatively using a card loaded with the offer for 2 extra Membership Rewards points per dollar since those points are much more valuable
What’s interesting about this offer is that although we frequently see offers awarding additional Membership Rewards points for spend at various merchants, this is only the second time I recall seeing an offer like this to earn additional co-branded points Stephen reminded me that we’ve seen offers awarding additional Delta points before). Still, we typically only see statement credit offers on co-branded cards.
It’ll be interesting to see if this is the start of similar offers. I wouldn’t recommend bothering with this one, but we’ll have to keep an eye out for others like it.