Marriott shows rates with taxes and ALL fees (price transparency checkbox)

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I stumbled upon something really cool last week.  Sometime recently (I don’t know when), Marriott added a new price transparency checkbox to their web-based property search.  Checking this box changes the display to show prices with taxes and resort fees included.  This is an awesome step in the right direction.

In an ideal world, all-in pricing would be the default view, but with competitors not yet matching this feature it’s understandable why Marriott has made it optional.  At the time of this writing, this feature appears to be available only on the web and not via the mobile app.

Marriott’s price transparency checkbox shows rates with all taxes and fees including resort and destination fees.

Here’s an example of how it works.  I searched for St. Regis or Autograph Collection hotels in New York City.  By default, I see the rates before taxes and fees, but I also see the new price transparency checkbox:Marriott price transparency checkbox

After clicking the price transparency checkbox, I get an updated display.  Note that the St. Regis’ displayed price jumps from $724 per night to $892:

Marriott price transparency checkbox results

When I select a property (the St. Regis, in this example), price transparency follows through to room selection:Marriott price transparency checkbox select room

Then, after selecting a room, I click to view a Summary of Charges.  This shows that the all-in price includes the $50 per day destination fee:Marriott price transparency checkbox summary of charges

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Robert F
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Robert F

> In an ideal world, all-in pricing would be the default view, but with competitors not yet matching this feature it’s understandable why Marriott has made it optional.

I can see your point. But default price transparency would increase trust among consumers, and this can only help the brand. I know that I have to seek out hidden fees when visiting tourist destinations. But knowing that Marriott would always be up front with me would steer me in their direction.

Similarly, Google Flights shows me who has hidden fees, and I generally ignore airlines that have the hidden fee icon.

Anastasia
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Anastasia

Well, hallelujah.

Eric
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Eric

Impressive. Let’s hope other chains follow suit.

V S
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V S

Looks like ” my dates are flexible ” is gone.

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[…] Marriott shows rates with taxes and ALL fees (price transparency checkbox) by Frequent Miler. Great, now this should be the default and also on third party sites. […]

Paul
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Paul

This is a step in the right direction.