In addition to the new transfer bonus to Virgin Atlantic, American Express is offering a bonus when transferring Membership Rewards to your Hilton Honors account. The rate is targeted, although you might not be targeted for a bonus at all.
- Get a 40% or 50% bonus when transferring American Express Membership Rewards to Hilton Honors.
- Expiry date unknown.
Membership Rewards normally transfer to Hilton on a 1:2 basis in increments of 1,000. My wife’s account was targeted for a 50% bonus which means she can transfer at a 1:3 rate. My account on the other hand was only targeted for a 40% bonus, meaning I can transfer at a 1:2.8 rate.
Many people value the Amex Hilton Surpass card for its ability to earn 6x Hilton Honors points on grocery store spend. If you have an Amex Gold card and are targeted for the 50% bonus, that effectively makes it a 12x Hilton card at grocery stores seeing as it earns 4x on the first $25,000 of grocery store spend. I’d prefer using Membership Rewards in other ways, but there are times it might make sense transferring to Hilton, especially if you already don’t have a stack of Honors points.
For example, my wife was stuck overnight in Charlotte earlier this year due to weather. Needless to say, a lot of other passengers were in the same position and so hotel prices shot way up. For example, the DoubleTree Charlotte Airport was charging $337.71 for a last minute booking.
Despite Hilton moving to dynamic pricing, they were only charging 20,000 Hilton Honors points for that same room.
That’s 1.69cpp of value which is excellent for Hilton. We have a healthy balance of Hilton Honors points already and so there was no need to transfer over any Membership Rewards to book that award night. If we’d had no Hilton points and this 1:3 transfer rate was available at the time, I’d certainly have been tempted to transfer over 7,000 Membership Rewards.
Note that there’s no expiry date stated for this transfer bonus, so it could end at any time.