My conversation with Sears


In working on a post that will hopefully show how to buy British Airways miles cheaply, I ordered a $10 Sears gift card for myself.  Or, more accurately, I ordered it for Frequent Miler.  With such a small purchase, I was surprised when Sears’ Account Services department called to verify the order.  It turned out that I had accidentally put the wrong zip code in with my billing address, so it was no problem getting that cleared up.  The interesting part was the following:

Sears Agent: Are you buying this for the miles?

Me: Um, uh, well I did go through the Membership Rewards mall to buy this…

Sears Agent: Its no problem, I was just wondering.  A lot of people buy these for the miles.

Me: OK.  Just out of curiosity, why did you ask?

Sears Agent: I saw this was a gift to Frequent Miler which sounds like “frequent flyer”.  It’s no problem at all.  We’re very happy to have you as a customer.  Thank you for shopping at Sears.

Well, that’s cool!  If Sears knows we’re doing this for the miles and thanks us for it, then it seems likely the Sears gravy train will continue.  I wish I had thought to ask “When is 10X coming back to the Ultimate Rewards Mall?”

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