Huge supermarket bonus as expected, but with increased $250 fee – NOT waived [maybe that’s targeted?]

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The new American Express Gold Card is now starting to show up for some people while browsing the Amex site — and in fact I saw this offer moments ago while browsing (it may be targeted to me). As expected, the card features the awesome bonus categories we thought it would (See: Amex knocks it out of the park with new 4x dining / $120 credit benefits…), like 4x at US Supermarkets on up to $25,000 in purchases (then 1x) and 4x at US Restaurants. Unfortunately, it also features a new $250 annual fee. To make matters worse, it looks like the fee is not waived the first year according to the offer I was shown. I’m personally really kicking myself for not applying when I had the app open last night with the old structure…..

As you can see above, the new offer I saw was exactly as expected: 25,000 points after $2,000 in eligible purchases within the first 2 months plus 20% back as a statement credit at US restaurants in the first 3 months. All of the benefits are exactly what we expected based on what some cardholders saw a couple of weeks ago.

Reports from existing cardholders indicate that the new benefits are already showing up in online logins and I expect that the new earning structure will likely start today for those cardholders. Amex reps have been giving conflicting info about requesting the new rose gold or yellow gold metal card designs, but it sounds like existing cardholders should be able to request the new cards at some point later today. As shown in the screen shot above, the rose gold is apparently a limited edition.

Hopefully, I just got a targeted offer in my browser and there will be an even better public offer to come later today. If not, I’ll surely be disappointed in myself for not applying last night when the application page still showed a lower fee that was waived the first year…..as we are able to confirm more details, we will post an update.

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