Note: As of 10/13/15 the Target REDcard (REDbird) can only be loaded with cash in-store at Target. Gift cards and/or debit cards no longer work to load REDcard. For more info, see: Here is the REDbird memo, “Cash is the only tender guests can use”
The Target Prepaid REDcard, also known as REDbird, has been an amazingly awesome tool for manufacturing spend. For the past 6 months, we have been able to load the card in-store and pay with a credit card, for free. Then, we could withdraw the cash for free or pay bills for free (including paying the credit card bill that was used to load REDbird). Along the way we would earn credit card rewards, meet minimum spend requirements for new signup bonuses, etc. It was a very rewarding card.
Then came the memo.
Yesterday, news broke about a memo that was sent to Target stores stating that credit cards would no longer be accepted for prepaid card reloads. See: Confirmed: REDbird credit card loads will not be allowed as of May 6, 2015. I, and many others, rushed out to load our REDcards — most likely for the last time via credit card.
Do any good uses for REDbird remain besides the nifty 5% discount at Target? Today, we’ll get answers.
Here are the questions that I hope to learn the answers to today:
- Is the credit card ban in effect in all Target stores?
- Is the new policy hard coded into the register or left to the cashier to enforce?
- The memo specifically said that no 3rd party credit cards would be accepted. How about 1st party credit cards? Will they work? What are they? Target cards? Amex cards? If Amex cards work, will they earn rewards?
- Can debit cards be used as payment?
- Can Visa/MasterCard gift cards be used for payment? If so, which ones?
I’m looking forward to hearing from readers about their experiences today, both good and bad. And, you can bet that I’ll be out seeking answers as well. See you at Target!