Reminder: Register your Amex cards including Serve and Bluebird for Small Business Saturday

UPDATE: Here’s the link to register.  You can register as many cards as you want, one at a time.

Registration opened today for Small Business Saturday.  For full details, please see:

How to maximize Amex Small Business Saturday

This post is simply a reminder that registration is now open.  Don’t forget that you can register all Amex credit and charge cards (including Amex cards issued by other banks).

Bluebird & Serve work. REDbird doesn’t

In general, you can’t register prepaid cards or gift cards except for Serve and Bluebird.  So register all of your Bluebird cards (including family accounts) and all of your Serve cards (including Subaccounts).  Remember also that all authorized user Amex cards are eligible as well.

I tried registering a Target Prepaid REDcard, just in case, but the registration failed, as expected.


Each card can be worth up to $30 on Saturday November 29th.  This year, the terms & conditions allow for 3 $10 statement credits per Amex card.  That means it is possible to earn $30 per card!

How to register:

According to the terms & conditions, you have the following options:
A. By completing the registration form accessible via
B. By logging in to your account at and clicking on the ‘Amex Offers’ tab or ‘Small Business
Saturday’ offer tile in ‘Amex Offers & Benefits’
C. By logging into the American Express App and visiting the ‘Offers For You’ tab in the ‘Membership’ section
D. By adding the offer directly to your connected Card via
E. By tweeting #AmexShopSmall to add the offer directly to your connected Card


Read more here: How to maximize Amex Small Business Saturday

Never miss a Quick Deal, Subscribe here.

About Greg The Frequent Miler

Greg is the owner, founder, and primary author of the Frequent Miler. He earns millions of points and miles each year, mostly without flying, and dedicates this blog to teaching others how to do the same.

More articles by Greg The Frequent Miler »

Leave a Reply

4 Comment threads
4 Thread replies
Most reacted comment
Hottest comment thread
5 Comment authors
FrequentMilerDevonLauraKevinJohnny Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Notify of

I will be out of the country on this day. Can I still participate? How do I find small business that sell gift cards online?


How would you know which offers are attached to Serve card or any bank issued Amex card? They are obviously not shown on


My husband is an authorized user on my Fidelity AmEx. When I try to sign him up, it says, “Sorry, this card is already registered.” Is there a way to differentiate his card from mine?


Are you seeing any credits on Serve or Bluebird? We used multiple of each(added Family Account cards) and they registered properly. Yet we’re not seeing any $10 credits from our purchases. We did receive the instant emails though.