Reminder: Register your Amex cards including Serve and Bluebird for Small Business Saturday


UPDATE: Here’s the link to register.  You can register as many cards as you want, one at a time.

Registration opened today for Small Business Saturday.  For full details, please see:

How to maximize Amex Small Business Saturday

This post is simply a reminder that registration is now open.  Don’t forget that you can register all Amex credit and charge cards (including Amex cards issued by other banks).

Bluebird & Serve work. REDbird doesn’t

In general, you can’t register prepaid cards or gift cards except for Serve and Bluebird.  So register all of your Bluebird cards (including family accounts) and all of your Serve cards (including Subaccounts).  Remember also that all authorized user Amex cards are eligible as well.

I tried registering a Target Prepaid REDcard, just in case, but the registration failed, as expected.


Each card can be worth up to $30 on Saturday November 29th.  This year, the terms & conditions allow for 3 $10 statement credits per Amex card.  That means it is possible to earn $30 per card!

How to register:

According to the terms & conditions, you have the following options:
A. By completing the registration form accessible via
B. By logging in to your account at and clicking on the ‘Amex Offers’ tab or ‘Small Business
Saturday’ offer tile in ‘Amex Offers & Benefits’
C. By logging into the American Express App and visiting the ‘Offers For You’ tab in the ‘Membership’ section
D. By adding the offer directly to your connected Card via
E. By tweeting #AmexShopSmall to add the offer directly to your connected Card


Read more here: How to maximize Amex Small Business Saturday

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