Shoebuy double dip 30X. Is it worth it?

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imageThrough the Ultimate Rewards Mall, you can currently get 15 points per dollar when shopping there.  By itself, that’s pretty good!  However, it’s worth noting that gift card purchases count too.

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Double Dip for 30X

Two readers independently contacted me around the same time with information about their Shoebuy experiences. Both reported success in this double dip.  That is, you can go through the Ultimate Rewards Mall once to buy a gift certificate for yourself, and then go through a second time to use the certificate.  This results in 30X bonus points!  By using a Sapphire Preferred account, you also earn the usual 1 point per dollar for all transactions and the 7% annual dividend.  Altogether that brings this deal to 33.17 points per dollar.  Given the Fair Trading Price of Ultimate Rewards points at 1.31 cents each, this amounts to a 43% rebate!  If you need to buy shoes anyway, this could be a great option (assuming prices are reasonable).

Caution: It’s not all good

It’s worth reading Shoebuy’s gift certificate policies before buying.  In particular, note this one:

Shoebuy.com discounts (including Promotional Codes) cannot be used when purchasing or redeeming Gift Certificates on the Shoebuy.com website.

It’s common for stores not to allow promo codes or coupons when buying gift certificates, but it is very unusual not to allow them when redeeming certificates!  And, they really mean it.  One reader tried to use a $10 off coupon in conjunction with his gift certificate, but it didn’t work.  He called and spoke to a supervisor to see if they could apply the gift certificate and the coupon.  Nope.  Could they refund the gift certificate?  Nope.  In the end, I think he got more value from the double dip than he would have gotten from the coupon, so it wasn’t a total loss, but it probably wasn’t worth his time and aggravation.

Reader experiences

Have you bought anything from Shoebuy?  If so, what did you think about their products and services?  How do they stack up against a popular merchant like Zappos?


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