Simon Mall gift card limit now $25K (previously $10K)

If you’re into manufacturing spend (techniques for increasing credit card spend and getting the money back) via buying and liquidating gift cards, Simon Mall wants to help.  I’m not kidding.  In Ann Arbor, Denise Murray, Director of Marketing and Business Development at Briarwood Mall (a Simon Mall), reached out to me to discuss changes that will make manufactured spending simpler, with fewer visits and less wait time.

Note: If you’re not into buying and liquidating gift cards in large volume, there’s not much reason for you to read the rest.  The key takeaway is that Simon Mall wants to court our community.  That’s strikingly different from most other organizations that seem to think that there is something wrong or illegal with manufactured spending.  In the long run, this may lead to new opportunities that you will be quite interested in.  When that happens, we’ll let you know.

The first change towards simpler and better manufactured spending is that they have recently increased the daily limit on consumer gift card purchases from $10,000 to $25,000. I think this will be particularly interesting to those who have to drive a long distance to reach a Simon Mall (FYI, you can find area Simon Malls here) because it can mean far fewer visits to reach the same result.

Denise introduced me to Matt Morarity, Vice President at Simon Property Group, to learn about this new corporate wide policy.  Through these conversations I learned the following:

  • The new corporate-wide limit for gift card purchases is $25,000 per person per day.  Note that this limit includes fees, so you would probably want to buy at most $24,500 worth of $500 gift cards if you want to keep things simple.
  • Gift cards may be loaded up to $500 each, with a $3.95 fee per card.
  • Visa, Mastercard, and Amex gift cards are available.  Keep in mind that Amex gift cards don’t have PINs and therefore can’t be used as debit cards.  So, don’t buy Amex cards if you plan to liquidate cards through a technique that requires debit payments.  There are also sometimes issues with Amex cards not having their full value available due to $1 holds when a purchase is authorized.  So, just stay away from Amex gift cards.
  • According to Matt, federal regulations require that they collect additional information for purchases over $10,000:
    • SSN
    • Date of Birth
    • ID Verification
  • Specific processes may vary from one mall to another.
    • At many malls you can buy the gift cards at the Guest Services counter.  At others you may need to go to the Mall Office to make the purchases.
    • Most of the malls welcome people calling ahead.  This way they can be sure to have the gift cards ready to go when you arrive.
    • As an example, the recommended process at the Ann Arbor Briarwood location is as follows:
      1. Initially, you must fill out a gift card order form (see form image below) which Briarwood will keep on file for you.
      2. You must make 10 purchases before they’ll allow purchases over $10,000
      3. You will not be required to provide your SSN or date of birth until you are cleared to make purchases over $10,000
      4. When you do fill out your SSN and date of birth, those forms will be kept secure in a locked cabinet.  An encrypted version of the form will be available at the guest services counter to make future purchases easier.
      5. Each time you go to the mall to purchase gift cards it is necessary to sign and date the encrypted form.
      6. Denise has asked that people call ahead to make large purchases.  This way the gift cards can be ready for you when you arrive.

I expect that we’ll see more ms-friendly changes at Simon Malls in the near future.  In Ann Arbor, I run a meetup group (found here).  For our next meetup, Denise Murray, Director of Marketing and Business Development, will host us in the mall’s office meeting room in order to discuss the Simon gift card program and how it could benefit manufactured spenders.  We’ve been told to expect Matt Morarity, Vice President at Simon Property Group, or one of his associates to join us.  I’m hoping that we’ll learn then what’s coming next.  And, of course, I’ll share that info with you as long as it’s “on the record” so to speak (so to type?).  Stay tuned.

Simon Mall Consumer Gift Card Purchase Form

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About Greg The Frequent Miler

Greg is the owner, founder, and primary author of the Frequent Miler. He earns millions of points and miles each year, mostly without flying, and dedicates this blog to teaching others how to do the same.

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Stephen
Guest
Stephen

Did they say how many cards you’d be allowed to split the 24.5k purchase over? I think the previous limit was 4.

JustSaying
Guest
JustSaying

Ah then how to liquidate said cards!

Russ
Guest
Russ

Greg! Convince them to start selling money orders and to accept debit cards for said MOs. They could be a one-stop shop and really clean up.

Tariq
Guest
Tariq

By purchasing money orders.

tobyk
Guest
tobyk

I’m sure they have seen their volume seriously drop with the crackdown on MS at WM, grocery stores, etc…but increasing the purchase limit will not help. They need to decrease the cost of each card. You can purchase a $500 VGC at GCM through several cashback portals with your net cost being $1 per card versus $3.95 at Simon…

voayger
Guest
voayger

This ! I’m not sure myself why this is such big news, not to speak of “living dream”

eaker
Guest
eaker

I’ve been using GC.com because GMC shut me down. I;m going to give it a try and wondering whether i should use any particular portal (I generally use yazing or one of the portals shown on cashbackmonitor). Thanks.

Billy Jack
Guest
Billy Jack

Avoid TopCashBack whatever you do, for anything and not just for GCs

Earl Lee
Guest
Earl Lee

Yes, how are people liquidating this kind of high dollar amounts?

Bob
Guest
Bob

While I certainly would believe the information you received given your sources, both reps I spoke with at Birch Run last week told me the increased limit was only going to be made available to those customers who already were at $10,000. In other words, no new applicants would be allowed to go from 0 to 25,000.

Btw – I have used 5 cards to pay for 10,000 on several occasions.

mark
Guest
mark

These HQ big wigs need to spread the word to individual malls. At many locations, the mall staff still assume I am a criminal when I ask to buy even $4K of cards.

Losingtrader
Guest
Losingtrader

I don’t think anyone is going to answer how to liquidate these cards in a public forum. I also think– at least from personal experience it’s sort of amazing a lot of people are not shut down by the banks . I’m actually a little envious of those who can pull this off for long periods

escot
Guest
escot

Concur, Mark. Buying even one $500 vgc at many the Simon properties I’ve stopped at in Virginia and esp. Florida often takes far too long….. and at a few spots over the years, I’ve been grilled (anything but pleasant) about what I’ll be using them for and then sales pitches for the mall’s stores…. (which is fine to a point) Making the process simpler, less interrogative, and quicker would help…

(ps, and major kudos to Greg for being the trusted conduit for this news…. fascinating!)

Russ
Guest
Russ

Florida? You’re in a heavy drug enforcement corridor. No one there is going to make it easy. The employees are all scared of getting in trouble for helping the bad guys.

escot
Guest
escot

ah, fair point/concern…. Places where I ran into the really slow, paper procedures were in Jacksonville & Melbourne…. Still, maybe there’s a way to speed up the process — across all simon malls.

Susanne
Guest
Susanne

Then that mall is not used to MSers. Briarwood is DEFINITELY used to seeing MSers!

BRUCE
Guest
BRUCE

Greg, if you get the chance, could you ask why the $1000 gc’s aren’t available to consumers, only approved businesses? That would really facilitate the MS and simplify everyone’s life 🙂

PatMike
Guest
PatMike

I got shut down at Macerich for MSing the $1000s. They seemed to be tracking them.

John
Guest
John

Can they get an engraving machine and put our names on the cards? And change the design so it doesn’t say “gift card”? If they want to boost sales, those two things would help immensely.

CaveDweller
Guest
CaveDweller

Flip a card how much u going to lose if they shut u down ? I don’t do MS before I applied for the last 2 cc I transferred the points as in Be Safe.

CHEERs

Paul
Guest
Paul

The problem with Simon mall cards is Amex. The cards don’t count for Delta Amex 25,000/250,000 spend, the Hilton Amex 15,000 spend, or new card Amex bonus.
Plus liquidation is getting harder.

Billy
Guest
Billy

They do for me. Have you tried?

Paul
Guest
Paul

Yes. I never got Delta Amex spend credit for GC from SM.

Josh
Guest
Josh

I’ve bought gift cards at L3 stores like staples to meet 15l free Hilton night np.

Mark
Guest
Mark

Any word on whether either the MC or Visa version work for paying Cap1 or Citi?

NinjaX
Guest
NinjaX

im sure im not the only one saying this. getting millions worth of GC is NEVER the issue. period.

trackback

[…] Simon Mall gift card limit now $25K (previously $10K) […]

trackback

[…] I haven’t seen the new purchase form in person.  FrequentMiler does have what looks like the new form on a recent post about these […]

trackback

[…] to $500 for a $3.95 purchase fee. Interestingly enough this change was directly communicated with Frequent Miler so it seems like they are OK with high levels of manufactured […]

Colabus
Guest
Colabus

I notice the form now includes MS as the purpose on how you will be using the GC. Better(?) than phony “budgeting” that I’ve used in the past. But one has to wonder if Simon isn’t working with the banks to help track down the large MSers to shut them down? I’m not a conspiracy theory person, but could this be a “sting” operation?

Chris
Guest
Chris

That’s the Michigan Difference. Go Blue!

AlohaDaveKennedy
Guest
AlohaDaveKennedy

Knew that Simon was considering more MS-friendly stuff as retail traffic is down and we are known, good, reliable customers.

MSer
Guest
MSer

I always thought we were profitless customers

rob
Guest
rob

We pad the revenue numbers for shareholder meetings. Especially important since retail is slowly dying

trackback

[…] to $500 for a $3.95 purchase fee. Interestingly enough this change was directly communicated with Frequent Miler so it seems like they are OK with high levels of manufactured […]

Mike
Guest
Mike

Greg, I have the same question as others have already posted – how do you liquidate these cards and get your money back minus the purchase fee?

Ma Barker
Guest
Ma Barker

I have noticed that a lot of the veteran MSers have gone to private group discussions to prolong their “gig”. We can only read of the ones that recently died or about to die. IOW, unless you can get in on these private groups, the chances of reading new MS methods would be close to nil.

qtjeans
Guest
qtjeans

Where does one find a private group? I have something I do I’d love to share in return for how others do stuff!

Ma Barker
Guest
Ma Barker

IME, the admin of these private groups send you an invite if they find your posts in forums like FT interesting. From there, you can accept the invite and you have to agree to their TOS determined by the group’s admin. You can also make your own group via slack app or any of the free apps where you’re the admin and start inviting people whom you think will be a productive contributor to your group.

Alli
Guest
Alli

What does a Simon purchase code as? I’m trying to figure out the best card to put this on.

trackback

[…] vary by region, by county, by store, and even from one cashier to another. On the other hand, the recent Simon Malls announcement indicates that we may see a more consistent corporate policy enacted at their locations in the […]

trackback

[…] Frequent Miler reports that they have recently increased the daily limit on consumer gift card purchases from $10,000 to $25,000. That’s good news for those who do large volumes. Here’s the details: […]

trackback

[…] Frequent Miler reports that they have recently increased the daily limit on consumer gift card purchases from $10,000 to $25,000. Here’s the details: […]

ken
Guest
ken

I made my first $10k+ purchases at two simon malls in my area today. Calling ahead helped greatly and was appreciated by the staff too. In and out of both malls in less than 5 mins each. I was told the $25k spend limit is largely meant for “regular” gc buyers only.

At one of the malls the supervisor told me of 2 promos for March. A complimentary $100 vgc for “large” purchases during the month – can be done multiple times, and a similar vgc (with gift value varying) for bringing new friends to the mall to buy gc’s. for the latter she suggested a $50 card for $5k+ purchase and $100 gift for $10k+. May not seem like a lot, but these gifts will significantly offset 3.95 fees. I’m supposed to receive an email on these promos in the next days.

Coz Im such a regular and friendly customer she advance the $100 large purchase gift for my $25k purchase today!

As I get more details I’ll gladly pass them to you.

Trell
Guest
Trell

Hello Ken. Is there a way to contact you outside of here?

QTJeans
Guest
QTJeans

Any update from the meetup with the corporate people?

trackback

[…] No. Simon doesn’t sell gift cards loadable to $1,000 to consumers due to government regulations.  $500 per card is the limit.  But you can buy up to $25,000 worth per day.  For full details see: Simon Mall gift card limit now $25K (previously $10K). […]