Simon Malls are in the midst of a promo enabling Manufactured Spenders to purchase Visa Gift Cards with a load value of up to $1,000 for an activation fee of just $3.95 (don’t forget to also see Mistakes to avoid on $1K Simon Visa Gift Cards). These are great for MS since higher-value cards reduce liquidation time / swipes, make it easier to pay taxes, etc. While Simon Malls have traditionally allowed individual customers to purchase up to $10,000 per day in Visa Gift Cards, earlier this year they increased that limit to $25,000 per day in Visa Gift Cards for those who have established a pattern of large purchases at a local mall. In an effort to protect personal information, Simon has recently instituted a new procedure for those who buy more than $10K per day in gift cards. You’ll still need to establish a pattern first in order to be approved to make those larger purchases, but then the order form you fill out in the future will become much simpler and require less of your information on paper.
The MEVS Loyalty Database
First of all, for those who are not yet green-lighted to buy more than $10K at once, see this previous post.
For those who can purchase more than $10K at once, here are the details of the new procedure:
- The mall will take your traditional order form one time and enter your personal information into the MEVS database system
- You will be required to supply your name, date of birth, social security number, and email address that first time
- Your information will be stored in the MEVS system and masked, then malls have been given the direction to shred your order form
- For future transactions, you will need to provide your email address and mark whether or not your personal information has changed
Again, this only applies to those purchasing $10K or more. Those who purchase less than $10K will still fill out the traditional order form. However, those purchasing over $10K in a transaction will have their personal information loaded in the MEVS database and then fill out this much-abbreviated form for future purchases:
This new process should make the process both faster and more secure since it’s one less piece of paper sitting around with all of your personal information. While some may still be uncomfortable with providing information like social security number at all, it is a requirement to make large purchases at Simon Malls. I’d rather have it encrypted on a computer than sitting in a folder on a piece of paper in the office, but that’s just me.