Small Business Saturday better than ever!

Every year, on the Saturday after Thanksgiving, American Express runs a promotion called Small Business Saturday in which they reimburse cardholders for shopping at small businesses.  In the past, Amex has reimbursed $25 for a single purchase of $25 or more for each registered Amex card used at a small business on that day.  Last year, they dropped the reimbursement to $10 for purchases of $10 or more.  This year, Small Business Saturday is back and better than ever.  Here are the improvements:

Earn $30 per Amex card
This year, the terms & conditions allow for 3 $10 statement credits per Amex card.  That means it is possible to earn $30 per card!

Enroll Bluebird and Serve
Last year, Serve was included in this promotion, but not Bluebird.  This year, the terms & conditions allow for both Bluebird and Serve.

I will follow up shortly with a complete post on how to maximize this promotion.  Stay tuned!

Hat Tip: Ho

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Last updated on March 31st, 2019

About Greg The Frequent Miler

Greg is the owner, founder, and primary author of the Frequent Miler. He earns millions of points and miles each year, mostly without flying, and dedicates this blog to teaching others how to do the same.

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Any idea on Amex cards not issued directly from Amex? (ie Fidelity, WF, etc)


nrdk, I was able to register and use my Citi AA Amex card in last year’s and the year before’s Small Business Saturdays, and they worked fine.

Robert WHR

Do you know when we can start signing up?

Frequent Miler

Nov 16


Is it possible just to buy $10 gift card at the stores that participate in Shop Small? I didn’t see any prohibition against it in the T&C.

Frequent Miler

Yep. I’ve done that many times during past Small Business Saturdays. You could also buy, for example, a $30 gift card and ask to pay $10 at a time.

R J Brown

This could be big considering that I have now mastered the multiple browser or is that trick even required? But it is nice that they will let me use my SERVE and the one that is on the way (48 hours after Bluebird closure no less)…………


“I will follow up shortly with a complete post on how to maximize this promotion. Stay tuned!”
Where is this post?