Over the weekend, Doctor of Credit reported that Chase will release a new business credit card on May 20th: Ink Business Unlimited. Like the Chase Freedom card, the Ink Business Unlimited is advertised as a cash back card, but it will really earn Ultimate Rewards points: 1.5 points per dollar for all spend.
Those under 5/24 will be excited to see a new 50K offer appear. Just like the current Ink Business Cash card, the Ink Business Unlimited will offer a welcome bonus of $500 (50,000 Ultimate Rewards points) after $3K spend in 3 months. All of Chase’s no-fee Ultimate Rewards cards share a common trait: points are worth exactly one cent each unless they are moved to a premium card where they can then be transferred to valuable airline & hotel programs or can be used to pay for travel at better than 1 cent per point value. If you move your 50,000 Ink Business Unlimited points to a Sapphire Reserve account, for example, those points will then be worth $750 towards travel booked through the Ultimate Rewards website.
The appearance of this new card raises a couple of big questions: Will the old Ink Business Cash card stick around? And, will Chase really revoke the ability to pool points across accounts? (see: Leak: Chase may end Ultimate Rewards pooling). You’ll find my thoughts about each of these questions below. First, though, let’s look at Chase’s new Ultimate Rewards line-up…
Ultimate Rewards Lineup
Recently Chase has tweaked their Ultimate Rewards lineup to add symmetry between their consumer and business card lineups. Take a look:
|No-Fee 5X Cards||Freedom: 5X in rotating categories capped at $1,500 spend per quarter||Ink Business Cash: 5X at office supply stores and on internet, cable and phone services, up to $25K spend per account year|
|No-Fee 1.5X Unlimited Cards||Freedom Unlimited||Ink Business Unlimited (Coming Soon)|
|$95 Preferred Cards with points worth 1.25 cents each towards travel and transferable to airline & hotel programs||Sapphire Preferred: 2X travel & dining||Ink Business Preferred: 3X travel and select business categories|
|$450 Reserve Cards: $450 per year with $300 per year in travel reimbursements. Points worth 1.5 cents each towards travel and transferable to airline & hotel programs.||Sapphire Reserve||N/A|
As you can see above, the Ink Business Unlimited fills in a gap in Chase’s apparent desire to balance out their Ultimate Rewards card portfolio between consumer and business cards. The only remaining gap is at the high-end. The ultra-premium Sapphire Reserve currently has no business-oriented equal.
Does this mean that an Ink Business Reserve card is on it’s way?
It seems likely to me that Chase will introduce an ultra-premium business card, and even more likely that it will be called the Ink Business Reserve. I’d guess that this card will duplicate some of the Sapphire Reserve’s features including the $450 annual fee, the $300 per year travel reimbursement, and points worth 1.5 cents each towards travel. The part I can’t wrap my mind around is what bonus categories would make sense? The Sapphire Reserve’s earning structure was designed to be just like the Sapphire Preferred, but 50% better: 3X travel & dining instead of 2X. But with the Ink lineup, the $95 Ink Business Preferred already offers 3X for travel and select business categories. I highly doubt that the Ink Business Reserve will offer 4X or 5X categories… but if they want to, I’m game.
Will the old Ink Business Cash card stick around?
Yes. My whole premise here is that Chase is working towards balancing their consumer and business Ultimate Rewards portfolios, so I expect the answer here to be yes. Just as they kept the Freedom 5X card around after introducing Freedom Unlimited, I’m willing to bet that the Ink Cash 5X card will stick around too. Plus, don’t forget that Chase recently increased the standard bonus on the Ink Cash from 30K points to 50K. That’s not a change a company makes when they’re about to pull the plug.
Will Chase really revoke the ability to pool points across accounts?
Nope, but I predict a wall between consumer and business cards.
In our post “Leak: Chase may end Ultimate Rewards pooling,” we reported that Chase is actively looking at eliminating the ability to move points to a more valuable card. As I discussed above, today it is possible to increase the value of points earned on an Ultimate Rewards card by moving points from a no-fee card to a premium card or to an ultra-premium card, or by moving points from a premium card (Sapphire Preferred or Ink Business Preferred) to an ultra-premium card (Sapphire Reserve). It’s possible that Chase will end this ability, but I don’t think so… at least not entirely.
Yesterday I reported that negative changes are coming to the Sapphire Reserve card, but that this might be a good thing. My hope is that Chase’s slight devaluation of Sapphire Reserve benefits is happening instead of an end to point pooling.
Of course, there’s a middle ground that I think is quite likely. With Chase obviously paralleling the consumer and business Ultimate Rewards card lines, it wouldn’t surprise me if they simply ended pooling across consumer and business cards. That is, they would still allow moving Freedom and Freedom Unlimited points to Sapphire Preferred or Sapphire Reserve accounts, but they wouldn’t allow moving points on those consumer cards across to Ink accounts. Similarly, Chase would allow moving Ink Business Cash and Ink Business Unlimited points to Ink Business Preferred or Ink Business Reserve (if that ever appears) accounts, but not to Freedom or Sapphire accounts.
If Chase separated pooling in this way, it would certainly irk many who rely on moving points across the consumer/business divide, but I don’t think that it would tank the value of holding an Ultimate Rewards portfolio of cards in your wallet the way that a complete ban on pooling would. This is especially true after Chase introduces the predicted Ink Business Reserve card with it’s predicted 1.5 cents per point redemption value for travel.
|Chase's 5/24 Rule: With most Chase credit cards, Chase will not approve your application if you have opened 5 or more cards with any bank in the past 24 months. Some exceptions that are NOT subject to the 5/24 rule include: British Airways, Hyatt, IHG, Marriott Business, and Ritz Carlton.
To determine your 5/24 status, see: 3 Easy Ways to Count Your 5/24 Status.
As Chase introduces more Ultimate Rewards cards with big signup bonuses, 5/24 planning becomes more important than ever. All Ultimate Rewards cards are subject to 5/24, but only the consumer cards are included in your 5/24 count. This means that those who are under 5/24, but close to going over should start by applying for Ink cards. While under 5/24 it will still be possible to get approved, and those approvals will not increase your 5/24 count.
For a real-life example of this approach, please read “Over 600,000 points and well under 5/24.”
|Applying for Business Credit Cards
Yes, you have a business: In order to sign up for a business credit card, you must have a business. That said, it's common for people to have businesses without realizing it. If you sell items on eBay, for example, then you have a business. Similar examples include: consulting, writing (e.g. blog authorship, planning your first novel, etc.), handyman services, owning rental property, etc. In any of these cases, your business is considered a Sole Proprietorship unless you form a corporation of some sort.
When you apply for a business credit card as a sole proprietor, you can use your own name as your business name, use your own address and phone as the business' address and phone, and your social security number as the business' Tax ID / EIN. Alternatively, you can get a proper Tax ID / EIN from the IRS for free, in about a minute, through this website.