Better Best Offers

As you know, we take pride in maintaining what we believe is the best credit card offers page on the web: Best Credit Card Offers.  There, we list all of the best public offers we know of, regardless of whether or not we earn commission from those cards (in most cases we do not).  But, up until now, that page was… how can I say this politely… butt-ugly.

Over the past few weeks we’ve been working towards making our credit card displays better. Not only were the card displays ugly before, but they were virtually unreadable on smartphones. While we’re still working on a few tweaks, we’re pretty much there. The new format is live on our Best Credit Card Offers page and will soon be live on all pages that display credit card information.

Here’s what’s new:

  • Better looking, especially on mobile! (see below for examples)
  • We now show our estimated first year value on the Best Offers page. Click the value for details of how these estimates are calculated.
  • Better organized: All information about the welcome bonus is now grouped together in a gray box.  Below that box is information about the card itself (not just the bonus).
  • Modular design: This doesn’t really help the reader, but it will help us tremendously.  An example is with our Top 10+ pages.  There, instead of showing the full details about each card, we can show just the signup bonus information.  This way, it is easier to compare across cards since each one takes up less vertical space.
  • Click for more details (coming soon).  This is not yet fully implemented but the goal is this: Each card will have a dedicated page with a lot more information about the card perks, rewards, signup details (Are you eligible for the bonus? How to get approved? etc.), whether to keep or cancel, and so on.

What follows is a quick “before and after” show and tell.  First, here are images (which won’t respond to the width of your device):

Before (Desktop View)

Old Smartphone view is not shown. Trust me, it was bad.

New Desktop View

New Mobile View

Real Life Views

Here’s the same card in the old and new view dynamically rendered. Please view this in a web browser rather than an email client or rss reader as I have no idea how the displays will look in those cases.  Note that these will look different depending upon whether you view them on a desktop browser or a smartphone:

New:

Delta Reserve Credit Card from American Express
40K miles + 10K MQMs
40K miles + 10K MQMs after $3,000 spend in the first 3 months. Terms apply.

$450 Annual Fee

FM Mini Review: Excellent choice for frequent Delta flyers who can make use of SkyClub access and companion certificate. Also a good choice for big spenders seeking Delta elite status.


Card Type: Amex Credit Card

Earning rate: 2X Delta

Big spend bonus: Earn 15K bonus miles and MQMs (towards elite status) after $30K spend and another 15K bonus miles and MQMs after $60K spend per calendar year. Terms apply.

Noteworthy perks: Free domestic economy or first class companion certificate after first year. SkyClub access. Priority boarding and free checked bags. Terms and Restrictions Apply. See Rates & Fees

See also: An Analysis of the Delta Reserve Credit Card

What do you think?

Please comment below.

Last updated on May 30th, 2018

About Greg The Frequent Miler

Greg is the owner, founder, and primary author of the Frequent Miler. He earns millions of points and miles each year, mostly without flying, and dedicates this blog to teaching others how to do the same.

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Jeremy
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Jeremy

Great work guys! You da man Greg!

JWHPN
Guest
JWHPN

New layout looks very nice.

Jig
Guest
Jig

Substantially easier to locate the card name and sign up info. Nice work!

Couple of suggestions:

1. An excel table with the card name, first yr value, bonus amounts, spend required, timeframe, issuer restrictions (5/24 etc). Would make it much easier to compare and sort.

2. Bullet point or line separate the big spend bonus, perks, etc. Easier to read.

frugalman
Guest
frugalman

Personal opinions:
Overall: good change. Space saving. convenience of mobile readers considered.
What to improve: still too wordy and messy. Since the page is all about information, fast and convenient info delivery is the key. Therefore, I recommend to use more bullets (like powerpoint) instead of long sentences or a paragraph. Note, the neat format should NOT come at the cost of information loss or ambiguity. Using Delta Reserve card as an example, here is what I would recommend:
=============================
FM Mini Review:
• Excellent for frequent Delta flyer using SkyClub access and companion certificate.
• Good for big spenders seeking Delta elite status.
——————-
Earning rate: 2X Delta

Big spend bonus:
• 15K bonus miles and MQMs after $30K spend
• another 15K bonus miles and MQMs after $60K spend per calendar year

Noteworthy perks:
• Free domestic economy or first class companion certificate after first year.
• SkyClub access.
• Priority boarding and free checked bags.

See also: An Analysis of the Delta Reserve Credit Card
===========================
The key tip is: use as few words as possible (as if you hated them). However, be concise but complete (yes, the editors should have some summary skills and be familiar with the topics). Some terminology that may be strange to new users should be explained elsewhere. Also, throughout the article, standardize your template and objective word using: e.g. {bad, so-so, good, excellent, 2G2BT}

BTW, I like the top navigation panel a lot (i.e. those bank names) since I always come to the page with a specific purpose in mind. I won’t look through everything but like to quickly jump to what I want, get a clue, and then leave.

frugalman
Guest
frugalman

A possible downside of using bullets is that since each bullet occupy a line, it may not be space saving. Your editors can think about it. However, I assume the reader’s goal is not to finish reading all the cards in shortest time, but quickly locate the information and build up a rough picture as soon as possible. In that sense, not the best space saving (=make the article look long overall) may not be a problem. Nobody should expect to read all the info at once.

A possible upside of using bullets (kind of digitize the info) and standard template is that you can make true comparison. There are many comparison websites around, but if you look closely, they are organized without thinking (soul). If you come up a good standard comparison format for credit card comparison (I suggest you to file a patent on it first before publish it), it will be very interesting. It can also answer lots of the questions like:
1. Premium card comparison: prestige vs CSR vs Amex platinum…
2. which card give me the primary car rental insurance.
3. Which card is best to use for large spending
4. which card is good for XXX store.
etc.

To answer all these questions with a single comparison function is very ambitious, but also unique. i don’t remember other blog website allows users to select and compare cards within their website yet. So if you can do it, you would be pioneers :).

OK, my overall suggestion is to implement bullet format first and then think about providing “Compare” option.

AlexL
Guest
AlexL

Is it possible to have a chart for sign up bonus for each card? something similar to cashbackmonitor. Or other website already provides that info?

jeff
Guest
jeff

Looks great. Thanks
Virgin Atlantic link doesn’t work fyi

Lord-Zub
Guest
Lord-Zub

It would be great if you also included the LIFETIME BEST BONUS for each of the cards, along with the most recent date that the all time high bonus was last offered, and whether the lifetime best offer on the card was targeted, or a public offer.
It would be even better if you were able to list how often the lifetime highest offer has been available over the past year (ie was it a once-off for a short period of time, or something that is offered every few months).

That way your readers can quickly see how close the current offer is to the lifetime highest bonus offer on any particular card, and how long ago that offer was available so that they can quickly determine if it’s worth waiting for the offer to go up, or apply for the current offer.

If you include this information then there is no reason why anyone needs to use any other list or do the research to determine if the current offer is a good one or not.

Mahatma C.
Guest
Mahatma C.

Can you change the color/ vommit green is out of style/ everyone likes blue/ imho

Lynn
Guest
Lynn

Love your site but agree I hate the green!

Dan
Guest
Dan

I’m not understanding how you came up with over $800 for Citi premier offer.

50k points x 1.25 cents= $625. Also annual fee, possibly waived first year. I see the partners and they don’t have incredible point values either to transfer.

Am I missing something?

Jay
Guest
Jay

One suggestion. Make it more obvious where I should click for the card.

Owanzer Stafford
Guest
Owanzer Stafford

Looks good!

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