Not So Happy: Negative Changes Coming To Happy Gift Cards Excluding 3rd Party Gift Card Purchases

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Two of the main reasons why Happy gift cards have proven to be so popular is because they’re frequently available at a discount somewhere and the fact that they can be used at some stores to purchase third party gift cards.

Unfortunately MetaBank has added some unwelcome wording that could make this harder, excluding the purchase of third party gift cards using Happy cards.

a collection of logos on a gift card

Here’s some wording from their website (my bolding):

You may use your Card at brick-and-mortar locations in the United States of the merchants whose logos appear on the Card. Online redemption may not be available for all merchants. Each time you use your Card, you authorize us to reduce the value available on your Card by the amount of the transaction. Your Card cannot be: (1) redeemed for its cash value; (2) used to obtain cash or other gift cards in any transaction; (3) used for illegal transactions; (4) used to make foreign transactions; (5) used to pay credit card, charge card, or similar accounts with the merchants; or (6) used for purchases where recurring payments may occur, such as subscriptions, memberships, rentals, etc.

DDG noticed similar wording excluding gift card purchases, although I couldn’t find the specific webpage where he found his text.

Either way, this is an unwelcome development. That’s because it’s been possible to use certain brands of Happy gift cards at Home Depot, Bed Bath & Beyond and Buy Buy Baby to buy third party gift cards either for personal use or reselling.

There’s no indication that this is being hard coded into the registers at those stores so it should still be possible to buy gift cards. If the cashier asks to see the card though, they’d be entitled to decline it as a form of payment. When I used a Happy gift card in a Bed Bath & Beyond store last year, the cashier didn’t want to accept it, but their supervisor was happy accepting it provided it could be run as credit rather than as a gift card (it could). I’m not convinced that supervisor would be as amenable nowadays, so be aware of the potential unloading risk if stocking up on these gift cards during sales.

h/t DDG

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Elaine

I received a $50 gift card from the “Happy” brand for my birthday. The gift card indicates that “funds do not expire” and that if the card expires beyond the noted date, you can call 1-866-907-0850 to get a replacement card. 3 weeks after my card expired, I called this number but the voice recording indicated that once a card expires you cannot access the funds or get a new card. That means that this $50 is unusable. This is false advertising, unethical, and a waste of the gift giver’s money.

Annoyed

Why not just have a gift card accepted in all stores ,this is just dumb to separate stores like this they don’t all blend together. I might as well just go that specific store to get a gift card . The happy student gift card doesn’t even have Peet’s coffe and Barnes and noble ..

[…] can be used at Home Depot, Bed Bath & Beyond or Buy Buy Baby to buy third party gift cards. MetaBank added terms earlier this year excluding that, but nothing has been hardcoded as far as I’m aware. Having said that, there […]

[…] be saving $25, so 20% back based on the value of the gift card you’d have bought. Even though MetaBank added terms excluding third party gift card purchases at Home Depot and Bed Bath & Beyond with certain […]

[…] I’m just about accomplished with present card MSing crap, I ain’t bought the time! It appears to be like like standard deal killing and devaluing mode remains to be moving into that entrance too: Negative Changes Coming To Happy Gift Cards Excluding 3rd Party Gift Card Purchases. […]

[…] I am pretty much done with gift card MSing crap, I ain’t got the time! It looks like same old deal killing and devaluing mode is still going in that front too: Negative Changes Coming To Happy Gift Cards Excluding 3rd Party Gift Card Purchases. […]

Platinum

I bought one two days ago for the 8x fuel rewards points and had no problem today turning the card into VGCs at HD.

wwllmm

I still don’t understand the play here; maybe that is it rick b. Otherwise, you are just waiting for sales/offers on the happy cards, then buying VGCs or reselling GC? Doesn’t seem like much to get worked up about without that MS vig hidden in there somewhere.

rick b

I stumbled on this post a year later, and sounds like I was too optimistic about that play. I didn’t see any grumbling about a “deal dying” in the months after this change. Likely main play was to convert to more valuable GC followed by personal use or straight re-selling. Maybe some ppl got lucky with cashiers and could buy Visas at Lowes/BBB.

rick b

Forget gift cards, I’m more intrigued by this “(5) used to pay credit card, charge card, or similar accounts with the merchants;” So theoretically you could pay your co-branded CC bill at the store using the happy cards?

Something tells me we’ll see a post from milesperday bragging about another scumbag secret scheme that just died.

Stacking Points

I think by ‘scumbag’, you meant to write ‘genius’. #jealousy